Users will soon have a new feature that permits them to cut down on the amount of AI-made content appearing in their feeds. This initiative comes as the platform disclosed that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the following weeks before a full-scale launch. This advancement comes amid a increase in AI content, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising channels on a competing service only show clips produced artificially. A significant portion of this output is classified as mass-produced AI material, a term for inferior, mass-produced content that is often illogical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, from computer-generated images to science explainers, and we want to offer the community the option to adjust the amount of that, according to their own preferences,” stated a spokesperson.
Scale of AI Content
The platform disclosed that there are presently 1.3bn videos on its service tagged as made with AI. Overall, over 100 mn media items are uploaded to the app each day, making AI-generated material a minor part of its overall inventory.
User Control Features
Viewers will be in a position to decrease or raise the level of AI content they watch by opening the content preference setting in the app and choosing the AI content topic. Further subjects that are already be modified under the setting include politics, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules require content makers to tag lifelike AI-made content, and it forbids dangerous AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the service will now attach an AI-generated label to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This measure is aimed to stop users from seeking to bypass the labeling process.
Educational Initiatives
The platform is also launching a $2m educational fund for professionals and groups to produce educational content about responsible artificial intelligence. This initiative will support educational bodies specializing in teaching computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, amid controversy over proposals to cut jobs for hundreds of safety staff in the United Kingdom. The company is expected to reduce 439 jobs in its trust and safety department in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A company official stated that people-led review would continue to be important, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it is viewed by humans. TikTok reported a 76% decrease in explicit and harmful content reviewed by safety staff over the past year due to the use of its machine learning processes.
It is vital to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
